World Tourism Day: Wine tourism with Rondo del Valle in the heart of the Guadalupe Valley

## Introduction
September is coming to an end and **World Tourism Day** is approaching (September 27). This date reminds us that tourism is not just about travel: it's a force for cultural, social, and economic development. According to the United Nations, tourism employs one in ten people worldwide and is a catalyst for progress. In 2025, the celebration focuses on **sustainable transformation**, highlighting how the sector can drive positive and resilient change. For **Rondo del Valle**, located in the heart of the Guadalupe Valley, wine tourism not only boosts our local economy but allows us to share our culture, our music, and our passion for wine.

## World Tourism Day and its importance
Established by the UN and the World Tourism Organization, **World Tourism Day** is celebrated every September 27 to raise awareness of the social, cultural, political, and economic importance of tourism. [L141-L146] Beyond numbers, tourism creates jobs, promotes intercultural understanding, and helps preserve heritage. This year, the UN emphasizes that tourism must go beyond economic growth: it requires **effective governance, responsible innovation, and sustainability**, caring for our natural resources and building inclusive societies. [L49-L81] These goals are especially relevant for wine tourism, which combines agriculture, culture, and experience.

Wine tourism in Rondo del Valle
At **Rondo del Valle**, we believe that wine tourism is a way to connect with our roots. Our vineyard and underground cellar offer experiences that invite you to discover each stage of the winemaking process:
- **Vineyard and winery tours**, where visitors can see the late harvest and learn about our sustainable approach.
- **Sensory tasting in the underground cellar**, an experience that stimulates all the senses and reveals the nuances of labels such as **Travesí**, **Cautivo** and **Morador**.
- **Picnic in the gardens** and guided tour, perfect for enjoying the scenery of the Guadalupe Valley with local wine and cuisine.

These activities reflect our philosophy of "roots, music, and people": cycles that begin in the land, transform into wine, and return as shared stories. Additionally, our **points system** rewards each visit and purchase in the store, accumulating benefits for future experiences and bottles.

## Global and sustainable inspiration
Around the world, tourism is a tool for inclusive development. Organizations like the **World Tourism Organization (UNWTO)** promote responsible and sustainable travel, supporting more than 156 countries and thousands of businesses. The celebration of World Tourism Day invites us to reflect on how we travel and value experiences that respect communities and the environment. In wine-producing regions of Europe, America, and Oceania, wineries open their doors in September to showcase the grape harvest, organize grape treading, and offer tastings. These initiatives not only boost the local economy but also strengthen identity and preserve traditions. Rondo del Valle joins this global movement with sustainable practices, caring for water, prioritizing biodiversity, and collaborating with local producers.

## Online Store and Rewards Program
If you can't visit Valle de Guadalupe, we invite you to explore our **online store**. There you'll find our wines and special editions, with the convenience of having them delivered to your home. Each purchase earns points that you can redeem on future visits or for exclusive discounts. It's a way to experience wine tourism remotely and continue supporting Mexican viticulture. Additionally, in the store you'll find products from our sister brand **Aires de Lavanda**, ideal for pairing with a glass of wine and enriching the sensory experience.

## Closing and call to action
**World Tourism Day** is an opportunity to celebrate wine tourism and remember that traveling responsibly and respectfully creates positive changes in communities. At **Rondo del Valle**, we look forward to providing unforgettable experiences. Reserve your visit, earn points in our program, and follow us on social media to share your stories. See you in the Valle de Guadalupe!